During the early days of COVID-19, Salesforce quickly adopted virtual events as our way to engage with our accounts. Spicing up the usual Zoom meetings with a dash of nostalgia, we brought back a little bit of the infamous Google Cafeteria to the Google team in a virtual interactive cooking session with celebrity Google Chef Charlie Ayers.
The result? 18 Google C-Suite execs attended and generated $100k in marketing pipeline, in addition to some delightful dishes cooked.
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