CONTRIBUTIONS
Design Execution
Art Direction
On-Site Creative Direction
Experience Design
This is what DREAMS are made of
By far the largest tech conference globally, Dreamforce is an annual event that brings the Salesforce community together filled with expert-led sessions, workshops, certification opportunities and product launches.
My role was to create both physical and digital experiences for Platform’s – Salesforce’s low code product – IT, Automation and VIP Experiences spaces at Dreamforce 2022.
Key objectives were to promote Platform’s Automation products, collaborate and incorporate additional Salesforce solutions (MuleSoft, Slack and Tableau) in addition to launching Genie, a new Salesforce character. This creative endeavor involved the cross-collaboration of other Salesforce creative teams as well as my creative direction and leadership to bring the space to life.
Moscone West | San Francisco, CA | September 20–22, 2022
Flowdle is Salesforce’s very own automation game show in which Dreamforce attendees are asked to solve a business problem with a 3 or 5 step workflow. Similar to the game Wordle, they have several tries to place the correct steps in order. This activation was an absolute hit and is now a staple at Salesforce events where Platform is present.
Branded booths with 1:1 product demos
CONTRIBUTIONS
This is what DREAMS are made of